As an experienced Product Strategist and Designer my passion is on delivering trend-driven, customer-focused products to market. My background spans Activewear and Lifestyle, with a touch on Accessories.

 

I’ve led product strategy, driven innovation, and delivered commercially successful, profitable ranges - balancing creativity with commercial thinking. My skill set covers design trend forecasting, range planning, OTB management, pricing strategies, critical path management, supplier relationships, shipping and logistics, and team leadership.

 

With hands-on experience in system implementation and process optimisation, I’ve successfully integrated software such as Style Arcade, 3 Clicks, and Asana to streamline workflows and reduce operational costs. I bring a considered blend of creative direction and commercial strategy to drive growth and brand evolution.